Pôle CST × EDF

Commissioned to create a 3D avatar embodying the spirit of EDF for an internal campaign, we then brought it to life on stage, interacting directly with the audience.

For the EDF Pôle CST Awards, Face X designed a bespoke 3D avatar embodying the spirit of the competition: Vicki. First revealed through an internal digital campaign, Vicki became the thread running through all of the event's communications. She guided participants throughout the build-up, inviting them to take part in a competition celebrating collective achievement. The avatar then came to life at a live event at the Palais des Congrès in Marseille. Woven into a show of more than an hour, Vicki co-hosted the evening alongside the speakers on stage, interacting in real time with both the audience and the hosts. The highlight of the evening: Vicki virtually presented the awards to the winners, closing the event on a decidedly innovative note.